Some emails just work.
Not because they’re flashy. Not because they have secret subject lines. But because they hit the right customer, at the right time, with the right message.
In fact, smart e-commerce brands are driving a AT LEAST 7% revenue lift just by nailing these six emails, no complex funnels, no expensive creative teams. You can literally copy-paste them today and start seeing results.
In this article, we’ll break down:
The six emails proven to drive quick wins
Why they still work in 2025
Simple templates you can swipe right now7
1. The Abandoned Cart Reminder (AC1)
Why it works:
Customers abandon carts all the time, distractions, shipping surprises, second thoughts. A fast, friendly reminder brings them back without pressure.
When to send:
30–60 minutes after abandonment.
Template:
Subject: [ProductName] is waiting in checkout.
Preview Text: Finish payment process
Body:
Hey [First Name], [ProductName] is in middle of checkout process. You can quickly finish checkout process here.
[Product Block with Image and Name]
[Return to Cart Button]
If you are stuck and need help with payment or questions about [product/service]? Just reply to this email.
We’re with you every step of the way.
Yours [COMPANY] team
2. The Abandoned Cart Nudge (AC2)
Why it works:
Sometimes one reminder isn’t enough. The second email, timed right, can be the deal closer.
When to send:
24 hours after the first abandoned cart email.
Template:
Subject: [ProductName] is No Brainer!
Preview Text: here is why
Body:
Hey [First Name],
Your cart is still waiting for you.
We’ve even added a little extra: [Insert Discount or Free Shipping, totally cool to leave it out]
[Return to Cart Button]
But hurry, this offer expires in 24 hours. [leave it out if we are not using offer]
Here are 3 top reasons you should finish checkout right now!:
[List top 3 benefits of your product]
Let us know if you need anything,
Yours [Company] team
3. The Browse Abandonment Reminder (BA1)
Why it works:
Even if they didn’t add to cart, browsing behavior signals interest. A quick, helpful nudge can turn casual scrolling into a purchase.
When to send:
Within 1–2 hours of browsing.
Template:
Subject: Liked what you saw?
Body:
Hey [First Name],
We noticed you were checking out [Product Name].
Still interested? It’s still here.
👉 [View Product Button]
No rush, but these don’t stay in stock for long.
We’re with you every step of the way.
Kind regards
[Company] Team
4. The Browse Abandonment Follow-Up (BA2)
Why it works:
The second touchpoint increases conversions, especially if it adds social proof or urgency.
When to send:
24 hours after the first browse abandonment email.
Template:
Subject: Still eyeing this?
Body:
Hey [First Name],
Others are loving [Product Name] and it’s almost gone.
[View Product Button]
Don’t miss out. If you have questions, hit reply anytime.
Yours [Company] Team
5. The Welcome Email (W1)
Why it works:
First impressions matter. The welcome email sets the tone and opens the door for future sales.
When to send:
Immediately after signup.
Template:
Subject: Welcome to [Brand Name]!
Body:
Hey [First Name],
Glad to have you here!
As a thank-you, here’s [Offer – 10% off, free shipping, etc.]
[If you dont offer a discount, Write list of top inbox perks: ] Here is what you can expect in your inbox:
– Learn about new product releases before others
– Exclusive promotions
– Latest industry news [Start Shopping Button]
We’re with you every step of the way.
Yours [Company] Team
6. The Welcome Email Follow-Up (W2)
Why it works:
A second welcome email builds the relationship and introduces top products or bestsellers.
When to send:
1 day after the first welcome email.
Template:
Subject: Here’s what our customers love
Body:
Hey [First Name],
Looking for something great? These are our most-loved picks:
👉 [Top Product 1]
👉 [Top Product 2]
👉 [Top Product 3]
[Alternative if you dont have most loved pics; write a customer story, how they felt using your product/service, mention few facts and few emotions regarding their experience]
Thanks again for joining us. Let us know if you ever need help.
Yours [Company] Team
Why These Emails Still Work in 2025
-
They’re automated, but personal
-
They reach the right person, at the right time
-
They’re short, frictionless, and focused on one action
-
They help recover otherwise lost revenue
Most importantly: They comply with today’s deliverability rules.
By focusing on engaged users, sending at smart times, and making unsubscribe options clear, you can boost revenue without hurting your inbox placement.
Pro Tip: Automate Smart, Not Hard
Set these emails up with simple triggers:
-
Abandoned cart: Trigger after 1 hour of inactivity
-
Browse abandonment: Trigger when someone views a product but doesn’t add to cart
-
Welcome sequence: Trigger immediately after signup(added to newsletter list)
Bonus: Use this as GPT prompt, firstly tell chatGPT what your brand is about, give it your website link and paste emails , ask: adjust this email drafts for my brand, use my brands voice tone and my brands service/product facts.
Key Takeaway
You don’t need fancy funnels to grow revenue fast.
You need the right emails, delivered at the right time.
Set up these six automations and watch your revenue and your engagement climb. Write to us a month later when you get your first report details. If you are not hitting at least 7% revenue increase we would love to help you boost your revenue.
EmailCampaign makes it easy to build, automate, and optimize these flows with built-in tools for abandoned cart emails, browse tracking, deliverability monitoring, and more.
Learn more about EmailCampaign plans and pricing here.
EmailCampaign Plans:
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